Megan Wing
Film Studies
Article Analysis
Miss Raji.

The purpose of this article is to send a message across, making the reader a lot more aware for what the organisation 'TED' actually is. It uses short quotes from famous directors associated with the organisation. The way in which the article is laid out, may give some readers a sense that the text can be show as bias for some people. This may be because the people in which talk about their work and are used as a representation for the company are some of the most well known directors around. This could be seen as bias because it may show that the company only really exemplifies the real 'mainstream' directors and only really famous, well known ones, in contrast to the independent directors of the media and film world who have been known to make amazing pieces of film art, but aren't classed as the best. The main message of the whole text is basically summerised in the first paragraph of the article. This may be because the writer wants to be able to convince his audience of why 'TED' is so great and if they aren't fully convinced, then give them different examples, using famous people, to encourage the reader to believe what the writer is saying to them.

The target audience for this article have a very public and open range. The youngest age group for this article i believe is 16 year old who are interested in how films work. The way the article is accessible only also helps me decide the age group because mostly young adults use the internet and want to know about the media and what exactly is going on in the 'media world'. It can also appeal to the older generation too, because having the article include famous faces in the film world, such as David Cameron, its more likely that older people will know more of his achievements or may have seen more of his Films before. This age range i believe will go up to at least 65 years old.

The bits i found most interesting about this article is the way in which it is laid out. I liked the way it had a really honest, quick summary of what exactly the article was about and then it had different quotes from directors and the bits the writers thought have been the best things they had seen so far. I found this really interesting as i found it engaging to read exactly what the real 'A-list' blockbuster making film directors thoughts and opinions were and i liked to see they way i went from barely caring at the beginning of the text to really enjoying what 'TED' was actually about and why people were so into it at the end.

The words i found hard to understand were;
-Scientific innovation
-obstensibly
-formative
-hindsight
-philosophical
-unconventional
-high-falutin